Moving on Over.
Jul 8, 2012 by Andrew Boardman
On Friday, July 6, 2012, we relaunched manoverboard.com. The site itself is not entirely new. It’s still responsive so that it provides optimal viewing and reading pleasure (e.g. legibility) on mobile devices such as smartphones and tablets. It still features a portfolio of some (but, seriously, not all) of our best work. And the site has the same basic DNA: a slider on the homepage, a set of various projects below, and a structured About section that, hopefully, is interesting.
What’s new, then? We’ve rebranded. No longer are we using DIN 1451 EngSchrift for our logotype. I always had a love-hate relationship with DIN; now, I no longer have to deal with that small psychic wound. Instead, we’ve got a whole new set of type systems, marks, palettes, signatures, and visual elements—some drawing on recent trends like noise (which I’ve always loved) and some building upon work that I’ve done for years such as strong grids, large type, and clear language.
I have more to say about the site but, for now, I’m happy to see it live. Many thanks to Dan and Michael for all of their hard work and for dealing with control-freak tactics accompanied by endless delays due to excessive perfectionist tendencies.