- We were very happy with the Barneys.com site that MANOVERBOARD built in 2003. The cool design and user-friendly functionality of the site well represented the sophistication of the Barneys brand. Web sales exceeded our expectations.
- —Karl Hermanns, Executive Vice President, Barneys New York
Barneys
In 2003, MANOVERBOARD completely redesigned the Barneys New York website. As a luxury retailer with 38 stores throughout the U.S., Barneys required a new and sophisticated means to fulfill its customers' high expectations online. Translating the 84-year old Barneys brand to the growing world of luxury online retailing, MANOVERBOARD provided design conceptions, a bold interface, new iconography, and ongoing creative direction for the project.
MANOVERBOARD met with all of Barneys' key management and creative staff to realize the company's vision. The e-commerce site, Barneys' first, was built in collaboration with CLR Media and three additional vendors.
The site was powered by a sophisticated content and account management system and could be easily updated by Barneys' in-house staff.
The Barneys New York website received Macromedia's Site of the Day award in 2004.
MANOVERBOARD continued to provided ongoing design, creative direction and site implementation to Barneys New York until late 2005.