Barneys New York
Manoverboard designed the Barneys New York site in 2003. With 38 stores throughout the U.S., the luxury retailer required a new and sophisticated website to fulfill its customers’ high expectations. Translating the 89 year-old Barneys New York brand to the growing world of online retailing, Manoverboard provided a bold interface, new iconography, and creative direction. As the first Flash-based e-commerce website, it was built in collaboration with four other technology, management, and usability vendors.