I like to think that life is like a marathon, in that everyone races for their own reasons. Sometimes you meet up with fellow runners and other times you come to a fork in the road where you part ways. You must be lead by your inner voice telling you what is important, rather then just finishing the race with the best time or the most calories burned. All of the clients that I have had the privilege to work with at Manoverboard are either focused on causes related to helping community or the environment.
When you are gauging your company’s impact on the lives of inner city youth or the amount of beets you planted in a community garden, it’s not as simple as dollars and cents on a balance sheet. Impact is fluid and often difficult to nail down, but there is a great way to demonstrate your purpose that will leave customers, investors and other stakeholders happy—and that is through an impact report.