Stick To Your (Branding) Guns
In today’s busy world companies must fight harder then ever for customer awareness and brand recognition. Your annual report is an extremely valuable tool to help solidify your brand and deliver a concise message that will both connect and demand respect.
The most effective way to achieve annual report nirvana is through strong design coupled with well written copy and tightly integrated visuals. Design without powerful copy is just decoration while text without thoughtful and strategic design is disheartening and sad.
Visually Demonstrate Your Impact
While presenting your financials are part of most annual report’s mandate, employing visuals like infographics, illustrations and photography make data and information more useful and manageable. We work with clients to identify key informational components and build easily digestible graphs, charts, tables, and infographics to highlight them.
Personal stories are more emotionally compelling then raw data because they link your company with the personal and professional achievements of the individuals that use your product or service. Showcasing impact stories of employees, clients or partners to demonstrate the change you are fostering can be very powerful. And using pull quotes to highlight key points helps ensure they are not overlooked in the body of the report.