A brand guide is the cornerstone of building a powerful, recognizable brand identity. It is an essential tool in the shaping all future marketing materials. We build a guide for Beeproject Apiaries and to standardize their brand identity, heightening visibility and credibility in the minds of customers.

Our Website Maintenance

Most things in our lives need maintenance and websites are not an exception to that rule. Instead of boring you with the usual analogies that compare website maintenance to other things in our lives (that’s what the above image is for), I will try to keep this short and sweet.

Why We Went 1 Percent

Why we joined 1% for the Planet, how it works, and which environmental organizations we are supporting as a new business member.

After six years of living with our tried and true and black and blue visual identity, we set out on a path to create a new brand for Manoverboard. Here’s how and here’s why.

A Happy Desk

Put effort into making your environment as pleasant as possible, and it will go a long way. Some factors might be out of your hand, but there’s a lot you can do just about anywhere. Here’s some of my advice on building a happy space.

Celebrating Canada 150

In my over twelve years of living here, I have found that the country’s kindness and warmth abounds and that, despite the generally freaking cold geographical climate, its friendliness gets expressed in many different and distinct ways. Mostly it’s in the conversations, populated with a lot of sorries, sureness, and substance.

For the past 6.5+ years I have been an integral part of the Manoverboard team. As Manoverboard’s longest running employee, I’m in a unique position to share some insights about this great company—how it evolved, and how it eventually grew to become the first B Corporation in Manitoba.

Sir Tim Berners-Lee, widely credited with inventing the web in 1991, recently received the Turing Award. The prize is basically a Nobel for nerds—and it includes a $1 million in funds courtesy of our friends at Google. The early and sometimes goofy web that Sir Berners-Lee created is now a sophisticated, trusted and (sometimes hostile) reserve of information, ideas, and communities.

The Little Things

I’m learning that what sets designers apart is their attention to visual details. I remember the first time I noticed bad kerning between letters. Once the uneven spacing stood out to me, I could never read that word the same way. As a student studying design, I’m learning the importance of these details. I see that it takes a trained eye to pick up on the little things.

As a member organization of 1% for the Planet, Manoverboard gives the equivalent of one percent of all revenues to select nonprofit partners that are benefiting the environment.

Manoverboard is a Certified B Corporation, which means that we meet ongoing, rigorous standards of social and environmental performance, accountability, and transparency.