1% For The Planet
As a member organization of 1% for the Planet, Manoverboard gives the equivalent of one percent of all revenues to select nonprofit partners that are benefiting the environment.
With the massive growth of social media over the past few years, email newsletters have been getting little to no attention as a marketing and communications tool.
It’s pretty clear why:
The reality is that email newsletters are powerful, motivating, and highly useful vehicles for all kinds of communications. For all of the exact reasons above, e-newsletters work:
From a client perspective, an email newsletter provides tremendous control over content, timing, delivery, design, and audience. For very little ongoing cost and a small upfront investment in design and development, an email newsletter provides clients with rich data about their subscribers. This cannot be said of websites; despite Google Analytics’ recent addition of its real time reports, allowing you to see how many people are visiting a given page at that very moment, the data is not easily actionable. Facebook’s business page analytical tools undoubtedly useful but one still needs to get visitors there in the first place.
It strikes me that email newsletters perform three business functions very well and simultaneously. They communicate a message or set of messages, they motivate decisions or spur action, and they provide rich sets of data on subscriber behavior.
Emails newsletters may be the ugly stepsister or stepbrother of shiny social media. But they provide a valuable and too often overlooked vehicle. Every client that uses their email newsletters on a regularly basis also regularly loves them.