Ideas

One of the most important and overlooked phases of the content strategy cycle is evaluation. After all your hard work is done, how do you know if it worked?

I am writing a comprehensive marketing and communications plan for an NGO that is helping to reach some of the most difficult pockets of children in adversity around the globe.

If a tree falls in the forest and no one is there to hear it, does it make a sound? I’m sure it does make a sound, but no one hears it because no one knew the tree was going to fall.

In preparing for this blog series, I wrote a one-page content strategy outline (how ironic). I asked myself, how could I make this blog post on content strategy more interesting?

It’s no mystery that we’re exposed to countless messages in one day (close to 5000). In a world full of meaningless ads, clutter, and fluff — it’s difficult for a socially responsible business to create a message that resonates with its audience.

“Don’t worry.” These were the two words of encouragement offered by our program coordinator as she handed me a slip of paper. The slip contained the details of which company I’ve been assigned for our mandatory work placement as part of the Graphic Design course at Red River College. Of course that didn’t quite help…

Marketing and advertising practitioners have spent decades formulating and re-formulating odd, complicated, and even divisive audience segmentations. Primarily, these partitions were based on age: Baby Boomers, Generation X’s (that’s me) and, recently, Millennials.

We have been experimenting with inbound marketing for the better part of the past year and it is incredibly powerful. Inbound marketing is an online-based system designed to develop buyer, donor or membership relationships by providing meaningful information and offers to audiences.

Many companies are doing some pretty amazing things in their communities and beyond. And yet, some of these organizations are not talking about the goodwill they are creating.

Okay, What Actually is Snapchat? Amazingly, very few designers and marketers know about Snapchat. Among Millennials, it’s only the third most popular social media platform, right behind Facebook and Instagram. More surprisingly, according to this chart, it has even surpassed Twitter. Snapchat is a messaging app for sharing moments with friends. You can “snap” a…