Archive for Topic: Content Strategy

I am writing a comprehensive marketing and communications plan for an NGO that is helping to reach some of the most difficult pockets of children in adversity around the globe.

It’s no mystery that we’re exposed to countless messages in one day (close to 5000). In a world full of meaningless ads, clutter, and fluff — it’s difficult for a socially responsible business to create a message that resonates with its audience.

My Two Cents Worth

“Don’t worry.” These were the two words of encouragement offered by our program coordinator as she handed me a slip of paper. The slip contained the details of which company I’ve been assigned for our mandatory work placement as part of the Graphic Design course at Red River College. Of course that didn’t quite help…

Marketing and advertising practitioners have spent decades formulating and re-formulating odd, complicated, and even divisive audience segmentations. Primarily, these partitions were based on age: Baby Boomers, Generation X’s (that’s me) and, recently, Millennials.

We have been experimenting with inbound marketing for the better part of the past year and it is incredibly powerful. Inbound marketing is an online-based system designed to develop buyer, donor or membership relationships by providing meaningful information and offers to audiences.

Okay, What Actually is Snapchat? Amazingly, very few designers and marketers know about Snapchat. Among Millennials, it’s only the third most popular social media platform, right behind Facebook and Instagram. More surprisingly, according to this chart, it has even surpassed Twitter. Snapchat is a messaging app for sharing moments with friends. You can “snap” a…

As a member organization of 1% for the Planet, Manoverboard gives the equivalent of one percent of all revenues to select nonprofit partners that are benefiting the environment.

Manoverboard is a Certified B Corporation, which means that we meet ongoing, rigorous standards of social and environmental performance, accountability, and transparency.