Ideas

One of the most important and overlooked phases of the content strategy cycle is evaluation. After all your hard work is done, how do you know if it worked?

If a tree falls in the forest and no one is there to hear it, does it make a sound? I’m sure it does make a sound, but no one hears it because no one knew the tree was going to fall.

In preparing for this blog series, I wrote a one-page content strategy outline (how ironic). I asked myself, how could I make this blog post on content strategy more interesting?

It’s no mystery that we’re exposed to countless messages in one day (close to 5000). In a world full of meaningless ads, clutter, and fluff — it’s difficult for a socially responsible business to create a message that resonates with its audience.

I had heard so many great things about Manoverboard, and was so excited that my work placement would be with the ‘overboard team. Manoverboard is a small group of some of the kindest and most dedicated individuals I have ever met.

Before we get started, I’d like to introduce myself – my name is Giuliano Bellabono, and I’m a graduate from Red River College’s Creative Communications program. I’m writing a series of three blog posts (including this one) as part of a series called, Reaching the Next Generation. The focus is on helping businesses and organizations better…

Over the next few years, websites will change from validation tools to learning platforms. Through your website, people will want to learn from your business, connect with your ideas, and develop strong relationships. Remarkable content, coupled with smart design, will help make those connections. The best communication professionals will help drive those connections and must…

In college, we were tasked with writing a weekly blog that would be worth 10% of our final grade. To be honest, it wasn’t an exercise that I particularly enjoyed at first. The workload for my program was intensive, so my blog fell to the bottom of my priority list. Oftentimes, I felt that my…

University and college websites have a huge job to do. They must recruit and serve students, attract and retain quality faculty and staff, cultivate the alumni community, and grow new research and development opportunities. Luckily, there is a tool that exists for web developers to overcome these challenges and make a university website shine: WordPress….

You’ve probably heard the phrase “consistency is key” about a million times. You’ve seen inspirational quotes about consistency framed on boardrooms and on Pinterest for things ranging from relationships, to practicing your jump shot, to refining your professional work ethic. Blogging, along with social media, is a key component to your university’s communications and marketing…