One of the most important and overlooked phases of the content strategy cycle is evaluation. After all your hard work is done, how do you know if it worked?
Here are a few ways you can evaluate your content:
- Number of views – Views can be important to some brands, but there’s an argument to be made about whether or not those views mean anything. There’s merit to having a video with eight million views, but if there’s no engagement with the video, do those eight million views matter? If someone has taken the time out of their day to view your video and they don’t finish, like, comment, share, or click to your website, views mean very little. You should not determine the success of your content solely based on the number of views.