Ideas

A brand guide is the cornerstone of building a powerful, recognizable brand identity. It is an essential tool in the shaping all future marketing materials. We build a guide for Beeproject Apiaries and to standardize their brand identity, heightening visibility and credibility in the minds of customers.

Why we joined 1% for the Planet, how it works, and which environmental organizations we are supporting as a new business member.

For the past 6.5+ years I have been an integral part of the Manoverboard team. As Manoverboard’s longest running employee, I’m in a unique position to share some insights about this great company—how it evolved, and how it eventually grew to become the first B Corporation in Manitoba.

Many years ago I remember reading about Iceland and its use of Hydrogen powered cars. The country felt like it was in a world of its own, as if it was living in the future. The use of renewable energy is not a new idea in Iceland as the country has been in the game for over 100 years. The first hydropower facility was built there in 1904 and the country’s first use of geothermal energy for heating was in 1907.

Ever dream of shaping the world into a better place? You go looking for a blog about design and sustainability only to find zilch, you feel like a sucker so you go back to just not having dreams? Yeah, it happens to the best of us.

Three months ago we proudly launched Serving.Green, our web initiative designed to highlight the impact that the internet has on the environment, and what we can all do to reduce that impact. Now that the dust has settled a bit, I’d like to say a few words about what we did from a development standpoint to make the site as efficient as we could, given our design objectives.

The year 2016 was a year of forward motion for us at Manoverboard. We made great strides in our work, creating new strategies, sites, and identities for clients that are helping to solve some of the planet’s most challenging issues.

Corporate websites are all but dead. Big, bloated, bloviating and boring, the vast majority of sites are already extinct. Most corporate sites today feature reams of outdated copy, meaningless stock images and cluttered content that either repels visitors or endangers their trust.

The work of a designer, developer and writer is never really done. There can always be one more tweak, one more little adjustment, one more phone call with a client, and just one more eentsy second guess.

I wrote a blog post called Online News is the Canary in the Coal Mine about my presentation. The talk focused the massive growth of online news and how news sites, because of code, feature and content bloat, are contributing to carbon emissions.