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Sustainability

Ever dream of shaping the world into a better place? You go looking for a blog about design and sustainability only to find zilch, you feel like a sucker so you go back to just not having dreams? Yeah, it happens to the best of us.

Blogs are a great starting point for staying on top of new sustainability technology, design thinking and innovations…that is IF you can find a good one.

Having to sift through countless lame blogs before finding “the one” can be a huge pain in the keister. Never fear: I have collected 10 sustainable design blogs that I think you’ll love (or at least like).

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Three months ago we proudly launched Serving.Green, our web initiative designed to highlight the impact that the internet has on the environment, and what we can all do to reduce that impact.

Now that the dust has settled a bit, I’d like to say a few words about what we did—from a development standpoint—to make the site as efficient as we could given our design objectives. I’ll be the first to admit that even more could be done, either by sacrificing some parts of the experience or by using techniques of which I’m not yet aware, but below are a few important tips and tricks that we can all do to make our websites more efficient. If you want to reach a digital green Nirvana, this will get you on your path.

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clouds

The year 2016 was a year of forward motion for us at Manoverboard. We made great strides in our work, creating new strategies, sites, and identities for clients that are helping to solve some of the planet’s most challenging issues.

As a Certified B Corporation, we also made strides in conceptualizing, concretizing, and describing our social and environmental impact.

Like any small not-only-for-profit, there are challenges in creating and measuring that impact. We are not strictly a social enterprise, which typically provides opportunities to vulnerable or disenfranchised populations. We are also not a social impact firm in which our work directly influences the lives and livelihoods of the poor and economically disadvantaged. And we are not (yet) directly developing new solutions in the green economy, though we are strong advocates and users of sustainable technologies. Fundamentally, Manoverboard is a professional services firm and we have three direct means of creating and measuring positive impact.

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bonsai tree

Corporate websites are all but dead. Big, bloated, bloviating and boring, the vast majority of sites are already extinct. Most corporate sites today feature reams of outdated copy, meaningless stock images and cluttered content that either repels visitors or endangers their trust. These sites look fussy and frilly with their overly complicated navigation, their illegible text, and their ambiguous copy.

Meanwhile, the web is growing astronomically. Google, Microsoft, Amazon and Facebook alone store more than 1.2 million terabytes of information—information that can be found on the third or thirtieth page of a typical search. And consumers are showing their loyalty to companies that produce the most timely and salacious stories online, making our corporate sites look dull and lifeless.

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Certified B Corp: Best for the World 2016

The work of a designer, developer and writer is never really done. There can always be one more tweak, one more little adjustment, one more phone call with a client, and just one more eentsy second guess. Creating a successful identity, interface, or story almost always takes more time than we anticipate. It’s part of the business of building things anew every single day.

The designers, developers and communicators at Manoverboard sweat this small stuff all of the time—during the day, over lunch and coffee, and in the middle of the night. Any given design, interface, or strategy is only done when we know it’s ready to rock and roll.

It’s why I’m so incredibly honoured to announce that we received the 2016 Best for the World award by B Lab today in the Workers category. The award means that Manoverboard scored in the top 10% of all Certified B Corporations in the world—about 1,800 of them—on the B Impact Assessment.

To be more exact, here is what B Lab, the nonprofit that certifies businesses and helps them “be the change” says:

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