1% For The Planet
As a member organization of 1% for the Planet, Manoverboard gives the equivalent of one percent of all revenues to select nonprofit partners that are benefiting the environment.
We have been experimenting with inbound marketing for the better part of the past year and it is incredibly powerful. Inbound marketing is an online-based system designed to develop buyer, donor or membership relationships by providing meaningful information and offers to audiences. The companies that do it best articulate and demonstrate the advantages of their ideas, values, and services and help visitors to their site access information easily. These companies don’t rely on impulse buyers but instead look to attract considered purchasers—people who do their research before they commit to investing in a service or opportunity.
Inbound in recent years has grown as more companies look for ways to cut through the media and Internet clutter. What I really like about it is that it helps to humanize marketing; inbound uses good, relevant, remarkable content to attract users to a website and keep them coming back for additional ideas and information. When done well, inbound design and marketing does not spam, harass, bombard or overwhelm
Here are some statistics that help show why inbound is fast becoming the marketing methodology of many businesses.
In sum, companies, organizations and institutions who want to build customer relationships and loyalty for complex services while minimizing their marketing budgets should consider embracing inbound marketing. Inbound provides a new, better and more holistic way to market your services and products using content and leaves behind the insanity of direct mail, purchased email lists, and paid search. It’s marketing for the long-term and it’s way more humane than anything we have experienced in the past century of being talked at.