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Greyston Bakery was founded in 1982, when a Brooklyn-born Zen Buddhism teacher opened a small bakery café as a way to employ students who he was teaching. The café did well but Bernie Glassman had a much larger vision — to not only employ individuals but to create a centre in Yonkers that would build upon Buddhist precepts and help people in the neighborhood who had little, if any, opportunity to work. It wasn’t just employment that people need — they also deserve housing, child care, health care, and other social services. The bakery was founded to help address those complex needs.
Today, Greyston Bakery bakes over 34,000 pounds of brownies every day and ships 7 million pounds every year to Ben & Jerry’s for some of the world’s best-loved ice cream flavors, including “Half Baked”. Greyston also sells its brownies at large retailers like Whole Foods Market. After Manoverboard created a digital strategy and website for the Greyston parent organization site to promote and advance its Open Hiring™ model, we turned our attention to fully revamping its online shop and to helping the organization sell its award-winning brownies (and lots of them) to customers throughout the United States.
Working with the Manoverboard team in launching our new website was a true delight! They were great partners with prompt, professional replies to our rapid-fire questions. In the end, we had a successful on-time launch and the positive feedback and orders are coming in daily!—Sara Westbrook, Marketing Director
For Greyston’s online store, we leveraged the design, UX, and overall visual approach of the parent site to create a shopping experience that is as delectable and enjoyable as Greyston brownies themselves. The site offers multiple types, quantities, and packages, including party packs, holiday packs, and baskets of brownie joy. Every element of the site is custom designed and built to showcase product, provide relevant details, and allow customers to make purchases easily and quickly. The site is built on Shopify, a best-in-class commerce solution that powers more than 600,000 online stores. Behind the scenes, we wired numerous tools and applications to make Greyston’s digital marketing and back office work, such as fulfillment and shipping, a much more streamlined experience.
The result: like Greyston itself, a store unlike any other. As it continues to grow, the bakery can scale its online sales, nurture existing customers, and (easily) motivate new ones. And it can do all of this while continuing to “bake brownies in order to hire people,” inspiring other companies to use business as a force for good.