Hamilton Convention Centre

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Located in one of the fastest growing cities in Canada, Hamilton Convention Centre had been a destination of choice for event planners, trade show exhibitors, and guests since 1981. In 2013, new leadership undertook rejuvenation of the centre investing more than a $1 million in upgrades. These included new food and beverage menus, and revamped event planning services. Leadership also renewed its commitment to contribute to the vitality of the city by hiring and purchasing locally, buying sustainably grown food, and reducing the centre’s carbon footprint. Along with these changes came the need for a new digital strategy and web presence that would shift the thinking of event planners from “Should we?” to “We should.”

There are a multitude of venue options in the Greater Toronto Area for event planners, conference organizers and corporate meeting planners. Hamilton Convention Centre, with the capacity to hold groups from 20 to 2,000, needed a website that would position it as an organization that could help with nearly any size event. With the immense competition, the site needed to reflect the flexibility and hospitality of the centre’s staff as a differentiating feature. And with Hamilton’s growth as a destination city for visitors, tourists, and new residents, the convention centre saw connections to its own transformation. Early on, we identified a tagline that would be meaningful to visitors: Discover your success, discover our success, discover Hamilton’s success.

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Our Solution

Our first order of business was a full-day visit to Hamilton and meetings with convention centre staff. We discussed the organization’s new mission, short and long-term objectives, market positioning, and relationships with partners, government, and the community. Based on our findings, we crafted a site structure that would be easily navigable and that would highlight relevant and useful content for the centre’s many audiences. We took the time to identify appropriate existing imagery and had additional rooms photographed to fill any gaps. We used eye-catching callouts on the site to display important key messages.  Busy event organizers are only a click away from being able to ask a question. We also created an area to showcase Hamilton attractions, entertainment, dining, and accommodations.

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Choosing Manoverboard was one of the best decisions our company has made. Throughout the entire process, Andrew and his team demonstrated professionalism, subject matter expertise, and creativity in every way. They took the time to understand our brand and market and delivered a beautiful and sophisticated website that has driven business results. Highly recommended!

—Katherine Lamb, Director of Marketing & Communications
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