Praxis Consulting Group

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When an organization is ready to embrace a shared financial ownership structure or to take smaller steps to move in that direction, Praxis is a consultancy that is ready to help. For over two decades, the firm has helped organizations create shared financial ownership and foster stronger and more participatory workplaces. Praxis needed an online platform that would clearly communicate its methodology and service offerings. It also wanted to position itself as a thought leader and as well as showcase its many useful case studies.

Before Praxis engaged Manoverboard, it already had a well-established, positive brand. The firm needed to reach a larger audience by conveying its array of high-impact services and unique approach using thoughtful, accessible language supported by innovative design. As a learning organization that helps managers, employees, and companies grow, a focus on the personal, human connection would be a critical component of the new site. Photography of the firm’s office and employees would show how its services are supported by a diverse, collaborative, and committed team.

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Our Solution

After numerous discovery conversations with Praxis, we built a strong and straightforward UX and digital strategy. Our writer distilled the company’s key messages and developed sharp copy in plain language. We built a set of diagrams to support the messaging and that made the Praxis approach easy to understand and appreciate. Imagery of the firm’s office and employees conveyed a personal connection through its diverse, collaborative, and committed team. We also helped the organization develop a content strategy that would demonstrate its expertise to prospective customers and that would supply existing clients with fresh ideas for fostering positive workplace culture. The result is a website that showcases the firm’s thought leadership and its client case studies using a design approach that takes into consideration the most human-centred aspects of good communications—confidence, connection, and clarity.

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