The idea of employee ownership isn’t entirely new. Hundreds of years ago, groups of workers throughout Europe came together through organizational structures like guilds, orders and fellowships. They did this not only to associate their common interests but to assure the future of their work and livelihoods.
Today, employee ownership again is on the rise and our client Praxis Consulting Group is at the forefront of this movement. Employee ownership is no longer as easy as drinking beer and eating mutton around large oak tables. There are financial, social and human resource issues and concerns to tackle, along with numerous regulatory requirements.
Praxis makes employee ownership planning—as well as other services like strategic alignment, organizational design, and leadership development—look easy for its clients. Our challenge was to build an online platform that organized the company’s methodology, service offerings and thought leadership into a coherent system that will connect with prospective clients and nourish existing ones.
We took the company’s well-established brand and boiled down their services and unique systems approach into clear, thoughtful and accessible language. Our writer developed sharp copy and our designers built a set of diagrams, colours and structures that would reach and motivate busy online audiences.
Using principles of a sustainable web—clarity of purpose, careful planning, ongoing content, and lightweight code—the new site crafted for Praxis is assured, organized, and built for growth. Just like the guilds from days of yore.