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Red River College (RRC) is the province’s largest institute of applied learning and an important fixture in the educational landscape, serving over 22,000 students. Offering on-site and distance learning, the College’s sizable web presence is its most important communications vehicle. With more than 200 part-time and full-time programs available, it is critical that its website, content and course catalog are easy to experience, access, comprehend and manage.
RRC’s public-facing web content was distributed across several content management systems and servers and was difficult to manage. The College asked Manoverboard to assist with an overhaul of its web content strategy, structure, presentation and platform. This overhaul included a full audit and revision of all web content, a rethink of the course exploration tool, consolidation of all content into a single WordPress Network, and assistance with the migration of all content to the new platform.
We worked closely with the Red River College Marketing and Web Presence team to gain a clear understanding of its goals, audiences, messaging and brand. In order to develop a new content strategy for the College, we then performed a full content audit of the website’s 600+ pages in order to map existing content to new hierarchies, being careful to merge redundant sections, pages, and copy. We then remapped all content to our new information architecture and edited or rewrote all copy to ensure that all messaging on the website had a common voice and that written copy was clear, accurate and helpful. By reducing redundancy, we were able to pare web content down to approximately 200 more concise pages, each of which was populated with updated copy and images. This radically improved the navigability and menus of the site, helping visitors obtain faster access to more relevant information.
We then turned to Red River College’s online course catalogue system, which contains over 100 full-time programs and 100 continuing education programs across five regional campuses. Pointing to best practices in findability and searchability, we presented new wireframes to the marketing, information technology, student recruitment and human resource departments. These wireframes demonstrated substantial revisions to the course catalogue system homepage, the search results pages, and the program and course pages. The result was a system of new UX models that would simplify site exploration, helping students and prospects find the most appropriate and relevant programs and courses based on interest area, delivery method, duration, campus, price and start date.
Finally, Manoverboard developed a brand-new WordPress Network based on RRC’s design, and built the system to fit the newly-crafted content hierarchies. The work included multi-week planning, setup and implementation of the new network, migration of all copy and visuals from two content management systems accompanied by constant quality assurance and client review. After hand-off of the site, RRC was able to continue to iterate and develop upon our code base. This brand new platform gave the Marketing and Web Presence team the tools and flexibility that they needed to stay nimble and to meet the demands of rapid content creation and design updates.
Andrew leads an organization that truly stands out from the pack. He has a unique ability to ask the right questions and immediately see the big picture. Couple this with his strategic, sustainable approach to all things digital, and it’s easy to see why Andrew has such a fabled reputation with those organizations who’ve sought his help to innovate and invest in their online properties. Whether it be a few hours of expert consultation, or a massive enterprise strategy and implementation, I don’t hesitate to recommend Andrew and Manoverboard Inc. to get the job done right.—Christian Robin, Director, Marketing and Web Presence