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SJF Ventures had a challenge. It wanted to position itself as a forward-looking investment firm that is a smart choice for anyone seeking to grow their wealth while doing good. The firm needed a website that would help visitors understand that social and environmental responsibility and financial success are not incompatible. In fact, SJF Ventures boasts an impressive track record marrying responsibility with investments. Since 1999, the firm has been at the forefront of venture capital and is recognized as a leader in the quickly growing impact investment space.
One of the ways SJF conveyed its success was to feature news items and portfolio profiles on its website. But, with an abundance of content on its site, visitors had to sort through information that was not relevant to them before finding what was—if they stayed around that long. Our strategy for the new SJF site was to make finding information customizable according to the visitor’s preferences. We took careful stock of two critical audiences: existing and prospective investors who were looking for smart growth and positive impact, and growing businesses that would benefit from SJF’s expertise.
SJF Ventures has turned to Manoverboard for a number of projects, including our website redesign. Manoverboard listens carefully, offers unique ideas, and provides results that are visually exciting to our firm and those with whom we interact.—Alan Kelley, Managing Director, California Office
The technical aspects of this project were equally important as the aesthetics and brand-building. We implemented advanced filtering of news items and case studies to help SJF target its content as precisely as possible. We also made the site highly customizable so that information can appear in the precise order that the client desires (and they can change that order however and whenever they want). To reinforce the site’s messaging and brand position, we employed confident imagery and bold typography. The result is a cohesive, highly functional website that shines.
We continue to provide ongoing communications support to SJF, including creating a newsletter strategy that highlights the firm’s news, announcements, awards and events and jobs related to companies within its portfolio. This newsletter is the key outgoing communications vehicle for the firm. SJF newsletters maintain a very high open and click rate, meaning their content is reaching the right audience.