Promoting a powerful book

Our purpose here was clear. Develop a captivating website about an inspiring girl in order to generate enthusiasm about the book that tells her whole story – A Stroke of Luck.

The book tells the story of Alex, a 12-year-old girl who suffered a stroke during brain surgery that gave her a second chance at life. It offers a window into an extremely difficult moment in a family’s life.

Working in conjunction with Book Architecture and Julie Dixon, we launched a website to promote the book. The site uses an elegant design that incorporates large photography and video blended with simple copy. The idea is for the site to be a truly authentic representation of the book online while offering an easy way for readers to purchase it.

“A Stroke of Luck is the remarkable true story of a close knit family that meets challenge after challenge with resilience, hope, and love.”

Responsive Design
Book Cover Graphic

We also developed an initial mock-up of the physical book cover that inspired its final design.

The release of the website has had a very positive and enthusiastic response. For many this is their first exposure to the content and the experience of browsing the site has given them a truly genuine sense of the book. It will not only expose people to the issues surrounding Alex’s illness, but both the website and book will combine to serve as a tool for educators, along with shift pre-conceived ideas surrounding book website design and how it can be handled in the future.

Responsive Design
Awwwards Logo

The site received very favourable reviews, including an Awwward Honorable Mention in November of 2013. Awwwards is a peer-evaluated design awards system that recognizes the world’s best web designers, developers and agencies.

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