bubbles, lawn, fence

We have a lot of clients in the United States and overseas. Tomorrow, Manoverboard will be closed for Canada Day, a holiday which should not only be a time for celebration, but a time for reflection.

Canada Day is Momentous

The day recognizes the British North American Act of 1867 which officially combined three Canadian provinces (New Brunswick, Nova Scotia, and the Province of Canada, which later became Ontario and Quebec) into one country. However, the holiday did not become official until 1982 when the Canadian constitution was formally patriated and some of the vestiges of British power or influence were removed. That means that while the country is almost 150 years old, Canada Day itself is just entering middle age!

The holiday is recognized as a statutory holiday. But not all local governments and communities agree on a set standard for the celebration. In the capital, Ottawa, the day will be filled with live entertainment and family-friendly activities from Parliament Hill to the museums and city parks.

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people planet prosperity certified b corporation

At Manoverboard, We’re Proud to Be a B Corporation

You might think that Manoverboard, a company that puts the planet and people before profits would not be prone to a little boasting or bragging. You would be wrong. Along with the glow we get from creating far-reaching marketing strategies and designs for clients, we also get a thrill when, as a company, we reach a new milestone.

Well, that happened the other day. We were re-certified as a B Corporation.

Manoverboard first joined the ranks of B Corporations in 2013. We were probably in the mid-600s of global businesses that passed certification and were one of the first Canadian design firms to earn this distinction. We were also the first in the province of Manitoba.

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bamboo trees in forestAccording to a stellar new report by Greenpeace, internet and IT services comprise approximately 2% of all carbon emissions — or approximately the same as that of the aviation sector. In other words, those crowded lanes in the sky are putting out as much carbon as the cable beneath our roads.

In the report, the authors point out that while there have been some improvements (and Apple comes out smelling great with a 100% Clean Energy Index), for a number of internet behemoths like Facebook and eBay, there is much to be done if we want to stay ahead of a sustainable growth curve.

The Internet is Expected to Continue Its Growth Trajectory

According to Doug Webster, Vice President of product and solutions marketing at Cisco “Cisco’s VNI Forecast once again showcases the seemingly insatiable demand for bandwidth around the globe and provides insights into the architectural considerations necessary to deliver on the ever-increasing experiences being delivered. With more and more people, things, processes and data being connected to the Internet of Everything, the intelligent network and the service providers who operate them are more relevant than ever.”

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Okay, What Actually is Snapchat?

Amazingly, very few designers and marketers know about Snapchat. Among Millennials, it’s only the third most popular social media platform, right behind Facebook and Instagram. More surprisingly, according to this chart, it has even surpassed Twitter.

Snapchat is a messaging app for sharing moments with friends. You can “snap” a photo or video, add doodles, and send it to a friend or add it to your “Story”. When you directly snap a friend, they have up to 10 seconds to view the image and then it’s gone – never to be seen again (ostensibly).

Story works a little differently than regular snaps. When you add a snap to your Story, as opposed to directly snapping somebody, your friends have up to 24 hours to open your snap.

Whichever method you use to share your moments, once the allotted time expires, the photo or video is gone forever.

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It’s probably not that much of a surprise to you that a huge majority of Millennials use smartphones. I know I’m not alone when I say that my iPhone is the last thing I look at before falling asleep, and the first thing I look at when I wake up. It’s an ingrained habit, and I don’t know if I’d have it any other way.

Smartphone wirepost Chart 1You can see from Nielsen’s chart at right that 85% of Millennials aged 18-24 and 86% of Millennials aged 25-34 own smartphones.

Browsing the web doesn’t just take place on computers anymore, and with the massive number of smartphone users amongst Millennials, I can’t emphasize how important it is to build websites that are responsive to the size of screen you’re using. (Google obviously agrees, per its shift in rankings in the last few weeks.)

Millennials also want their information — fast. Just the other day, I looked up a local fast-food franchise’s website for its hours, and surprisingly, it was not optimized for mobile devices. The site was designed so poorly that it took minutes, yes minutes, to find its hours of operation. If I wasn’t so hungry, I would have been off that website within seconds. We want our information fast, and when it’s not given to us within seconds, we’re onto your competitor’s website.

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