Okay, What Actually is Snapchat?
Amazingly, very few designers and marketers know about Snapchat. Among Millennials, it’s only the third most popular social media platform, right behind Facebook and Instagram. More surprisingly, according to this chart, it has even surpassed Twitter.
Snapchat is a messaging app for sharing moments with friends. You can “snap” a photo or video, add doodles, and send it to a friend or add it to your “Story”. When you directly snap a friend, they have up to 10 seconds to view the image and then it’s gone – never to be seen again (ostensibly).
Story works a little differently than regular snaps. When you add a snap to your Story, as opposed to directly snapping somebody, your friends have up to 24 hours to open your snap.
Whichever method you use to share your moments, once the allotted time expires, the photo or video is gone forever.