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We Are All Analogue

camrera-window

If the beginning of this year is any indication, the technology pendulum is shifting back in the direction of analogue. No longer are analogue technologies being seen as a form of nostalgia or merely a hipster fad. People and businesses are starting to pay attention to the demand for the analogue way of thinking.

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New Year, New Wallpaper

happy new year

Ring in the new year with a change of desktop scenery.

Inspired by the design of our New Year’s card, this wallpaper embodies the whimsical side of winter that we all love (and sometimes forget that we love). If you have had the same stock desktop image for 3 years, I designed this wallpaper with you in mind.

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My Two Cents Worth

photo of yani santos

“Don’t worry.” These were the two words of encouragement offered by our program coordinator as she handed me a slip of paper. The slip contained the details of which company I’ve been assigned for our mandatory work placement as part of the Graphic Design course at Red River College. Of course that didn’t quite help me. It simply made my nerves worse than they already were. Like everyone else in my class, I did my research and came to my first day of work placement, here at Manoverboard, equipped with expectations, questions, curiosity, and a bundle of nerves (and lots of them).

It wasn’t the moments of learning the ins and outs of the industry that were especially memorable, though I learned a lot about how the project process works and how you may get seemingly endless revisions from clients. (This is a stark contrast to design school where you have the liberty of revising your work or leaving it in your ever growing pile of amateur work.) I also learned about maintaining consistency in branding, knowing the core values of your client, and translating those values visually. I could go on and bore you with listing all the things design related that I learned and worked on throughout my placement, but I’ll spare you.

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aaron draplin and ghost signs winnipeg

With an abundance of conferences on typography, user experience, web design, etc., designers and developers could max out their credit cards in a hurry. But the real work of design happens on the ground: on tables, desktops, coffee shops and in the community.

One of the first things we wanted to do as a new board of GDC MB was to bring to Winnipeg the inimitable Aaron Draplin. In my estimation, Draplin is the most respected designer in North America these days. In no small part it’s because he embodies a real desire among young, (and old), designers to create logos, identities, products, and inventions that have lasting value and that are based upon the tried and true work of the past. Draplin is best known for his insanely beautiful logos that not only have street cred but are commissioned by those, (like the Obama administration), who need something lasting, assured, definitive and credible.

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Marketing and advertising practitioners have spent decades formulating and re-formulating odd, complicated, and even divisive audience segmentations. Primarily, these partitions were based on age: Baby Boomers, Generation X’s (that’s me) and, recently, Millennials. These designations are an attempt to homogenize a population so that mass messaging can be “directed” to a particular audience. They work, at least sometimes. (We had some good results launching a cool ebook called For Your Inspiration that showcased quotes by Millennial leaders.)

While there are unique and distinct age-based audiences, there is also a better way: truth-telling and helpfulness. Simply put, today’s consumers want to inform themselves. Armed with easy access to information, prospective buyers, across every generation and demographic, today make decisions about what they will buy and from whom they will buy it before contacting a business. In fact, one study found that 81% of consumers do online research before making a purchase. In the B2B world, data suggests that buyers get 60% of their way through a sales process before speaking to a sales rep.

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