you know singing in the stairwell is awesome

By now, you’ve probably read somewhere that blogging is pretty valuable for businesses and non-profits alike. An organization’s blog drives traffic to your website, produces shareable content, and allows you to connect with your audience. But like any other kind of marketing and communications tool, blogging is only effective if you’re using it strategically. So the question is: Are you doing it right?

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photo from event: you must try new thingsAfter the first event on the first day of the Inbound 2014 conference, I got stuck in the elevator at the Boston Convention & Exhibition Centre. Actually, twelve of us, tightly packed and some of us with coats (somehow, we thought it was a good idea to all cram in on the second floor), enjoyed each others’ close company in the confines of the tight—and getting tighter—elevator space.

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Manoverboard

Manoverboard has hit many milestones, but the one that was announced today might be the closest to our hearts.

Today, Manoverboard was named as an honoree on the B Corp Best for Workers list. We have earned an employee impact score in the top 10% of all Certified B Corporations on the B Impact Assessment, the comprehensive assessment of a company’s impact on its workers, community, and the environment that is used to certify B Corporations.

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Today, it’s impossible to deny the prevalence of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and blogs. Social media has proven to be so powerful that many businesses and non-profit organizations have implemented it in their communications and marketing strategies.

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