fingers holding small flower

I never liked the word “branding”. It’s so undifferentiated and treacly and it can often mean plain-old “design”. For many businesses, “branding” is just the latest decoration on top of a stale cake that has been served over and over. (Branding can also have the distinct smell of charred animal flesh, an attribute that is as unfortunate when we, as designers and communicators, look for positive signs of an organization’s value proposition.)

Brand Not Branding

But a “brand”, despite its derivation from the above, is a slightly different beast. A “brand” has become much more than a marketing strategy, a shiny logo, or a slogan; a true brand represents the core values of any organization. A company or organization’s brand is derived not from “branding” but from the totality of its work, initiatives, products and services, positioning, responsibility to stakeholders and communications (including design and marketing efforts).

And more than ever, CSR (Corporate Social Responsibility) initiatives are becoming the heart and soul of how companies are thinking about their future strategically and responsibly.

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Looking for a career change while helping to drive social and environmental change?

Manoverboard is a team of dedicated practitioners looking to better the world through better design. We are a purpose-driven B Corporation focused on designing strategies, websites, content, and identities for principled businesses, large nonprofit organizations, and educational institutions. We consist of a small team of digital workers that care about economic opportunity and the immense environmental challenges we face. We also drink good coffee and have insanely nice offices.

We are looking for a junior designer that can wear multiple hats beautifully and successfully. The right candidate is motivated, organized, self-disciplined, and is willing to learn new skills. The right candidate will have a strong and innate understanding of design and design processes coupled with a command of technical skills. Attention to detail is key as is an understanding of the bigger picture of a given project.

While this is billed as a design position, the right candidate will also have good writing skills, a decent understanding of social media and the ability to connect and communicate with a diverse range of clients. Importantly, the candidate will need to stretch and grow with us as the business does the same. The right candidate will care about the future of design, have high ethical standards, and embrace new technical challenges. This is a full-time position.


  • Create working design comps for websites and digital interfaces
  • Design reports, white papers, brochures and business collateral
  • Develop identities and visual standards documentation
  • Assist with site updates, content integration, maintenance and edits
  • Strong knowledge of Adobe Creative Suite (especially InDesign, Photoshop and Illustrator)


  • Understanding of the tools of digital, social and content marketing
  • Ability to provide basic website coding support and assistance as required

How to Apply

If this position is of interest, email your resume and your portfolio to Andrew Boardman at Please indicate in the subject line “Designer” because it’s neat. We can’t promise a response to every applicant but we’ll try. We really look forward to hearing from you.

outdoor path with shadow

The answer is a resounding yes! Today’s Canadian technology sector, many of whom are B Corporations, are giving back by investing in the innovators of tomorrow.

Over the past decade, a great deal of attention has been paid to Canada’s technology sector. Government and private organizations are working to incubate the most promising start-ups. The Canada Technology Accelerator is an example. This program takes eight to ten startups to New York City every year. The goal is to give these entrepreneurs the support and mentoring they need to break into the technology and financial center. Each company spends four months using office space provided by the Canadian Trade Commissioners Office to conduct business, learn more about how to succeed in this competitive arena, and network.

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What happens when a company, organization or association aligns its core values with its standards? If honesty is one of the core values, then it makes sense that transparency would be the standard on which to measure success. Transparency in business today is not just a nice to have, it is becoming a must have. Access to information in our digital age is so prevalent that companies who are not working to become more transparent run the risk of hurting their reputations and their profit margins in the long run.

In a recent article from The Center for Association Leadership, best-selling author Quint Studer talks about how important transparency is to the long-term success of any business. His definition of transparency is simply “The ability of the employees and key stakeholders to see the same information that the senior leadership sees.” This might sound simple but the implications are far-reaching.

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bubbles, lawn, fence

We have a lot of clients in the United States and overseas. Tomorrow, Manoverboard will be closed for Canada Day, a holiday which should not only be a time for celebration, but a time for reflection.

Canada Day is Momentous

The day recognizes the British North American Act of 1867 which officially combined three Canadian provinces (New Brunswick, Nova Scotia, and the Province of Canada, which later became Ontario and Quebec) into one country. However, the holiday did not become official until 1982 when the Canadian constitution was formally patriated and some of the vestiges of British power or influence were removed. That means that while the country is almost 150 years old, Canada Day itself is just entering middle age!

The holiday is recognized as a statutory holiday. But not all local governments and communities agree on a set standard for the celebration. In the capital, Ottawa, the day will be filled with live entertainment and family-friendly activities from Parliament Hill to the museums and city parks.

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