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Vibrant Oceans

Encourage Capital wanted more than a website for its Vibrant Oceans project. It wanted to make the case for the multi-stakeholder and multi-year initiative funded by The Rockefeller Foundation and Bloomberg Philanthropies.

01 Dec 2020

  • Content strategy
  • WordPress development
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Vibrant Oceans encourages individuals and businesses to invest resources in local, national, and industrial-scale fisheries that promote self-sufficiency while earning a return on investment. Encourage Capital had developed a series of six investment blueprints. Each one served as a roadmap for impact investors, entrepreneurs, NGOs and other government officials to support the world’s blue economy.

With an abundance of impressive data and success stories, the challenge was to choose the information that would have the greatest impact and present it in a way that visitors could easily digest and share. In collaboration with Encourage Capital, we pored over the data and prioritized content that would connect with potential investors and sustainable fishing stakeholders. Our next step was to develop the website architecture that would enable the visitor to navigate through the information they wanted. The biggest challenge was to build a site that would be as impressive and impactful as the full report, which weighs in at 424 pages.

A person at sea holding a fishing net.
Three people towing a boat to shore.
A fisherman on a boat holding a pile of mussels.
A school of fish underwater.
A screenshot from the Vibrant Oceans website. An entirely blue photo with light streaks of the ocean takes up the whole image. On it is written
A screenshot from the Vibrant Oceans website. An image of boats docked at a beach in the sunset is seen underneath three blue rectangles. Each rectangle has a small title and a blurb underneath.

The site we created features a structure that gives potential investors control over what and how much information they want, increasing the likelihood of staying on the site to explore more.

We used compelling animated video to generate curiosity about how private capital can connect to ecological initiatives and grow wealth. With dozens of partners, including the environmental organizations Oceana and Rare, our goal was to ensure that the substance of the research, the quality of the findings, and the impact investment strategies proposed were all supported by an interface that is equally substantive and powerful.

A screenshot from the Vibrant Oceans website. An image of a man holding a net and smiling in a tropical setting takes up the top of the page with the title
A screenshot from the Vibrant Oceans website. Three text boxes are at the top, followed by a blue section titled

Manoverboard worked closely with us to design and create a website with which we are extremely satisfied. We believe the design captures the true ethos of the Investing in Sustainable Fisheries project. From the very beginning, we had a fairly clear vision of what we wanted to see on our website. Manoverboard had creative designs of their own and were extremely effective about listening to us and fashioning a website that reflected the critical needs of the project.

— Otho Kerr, Partner, Encourage Capital

6 blueprints

3 organizations

1 immersive experience