Adjuvant Capital

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Adjuvant Capital emerged out of the Global Health Investment Fund (GHIF), created in 2012 by the Bill & Melinda Gates Foundation and J.P. Morgan. As a double-bottom line fund, Adjuvant believes that global public health is far too often overlooked and underappreciated. Large improvements in the public health of low- and middle-income countries can happen with proper funding and innovative partnerships. Nearly alone in the pursuit of healthcare investment in emerging markets, Adjuvant has an ambitious mission of providing substantial returns for investors by bringing the most promising global health technologies to market.

Incubated for six years as GHIF, Adjuvant asked us to build out its brand with a new visual identity, website, and communications materials that would distinguish it as the leading edge fund that it is. The company shared a number of traits with many impact investment firms we have supported over 15 years: each had a strong investment strategy, clear goals for financial returns, highly competent teams, a commitment to research, and a focus on delivering substantial social and environmental impact. Our objective was to create a visual language for Adjuvant that would leverage our work in the sector and well represent the company’s dynamism, youthfulness, and smarts.

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Unlike other pioneering for-profit, not-for-profit, and not-only-for-profit investment funds, Adjuvant is unique in two important ways. First and foremost, it’s tightly focused on addressing critical public health needs; many scientists have suggested that we are only moments away from the next pandemic — and investment in promising drug and vaccine technologies may be critical for human health horizons. The firm pushed us to create a digital brand that would confidently describe its determined and astute personality and outlook.

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The result? A full visual identity system, including logo, brand standards guide, Microsoft Office collateral, presentation deck, and business cards, were also designed. The identity system helps position Adjuvant as a company that pays attention to detail while keeping in mind the biggest of pictures. The double-slash motif is a bold statement of their double bottom line approach. Within these shapes we see a division of space symbolic of of the theme of progress.

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Backing it all up is a very contemporary take on the corporate color palette: Soft pinks and blues are juxtaposed against stoic dark greys. Backgrounds are often blended through gentle gradation, and webpages have a glowing quality that’s striking and refreshing. This youthful approach is calm fresh, making it well suited to supporting the communications of serious subject in a way that doesn’t overwhelm the reader.

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We designed and built an innovative and forward-thinking website with a flexible publishing / blogging system that houses separate case studies and news articles. Aside from the homepage, the website’s pages are lightweight and energy efficient — and still pack a punch with strong photography, sharp typography, and strong copy.

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"Manoverboard has been instrumental to our strategic rebrand during our growth from a pilot project to a full-fledged impact investing firm. Andrew and his team were highly collaborative and flexible as we worked through how we wanted to be represented to the world. Ultimately, they delivered a truly beautiful brand and website that uniquely reflects our mission and ethos."

—Charlie Petty, Principal
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We are proud to note that the Adjuvant Capital website received a highly coveted Honorable Mention from Awwwards, a peer-evaluated design organization that recognizes some of the best web designers, developers and agencies in the world. The website was also featured as a Site of the Week on one of the foremost typography websites in the world, Typewolf.

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