Since 1976, the Health Sciences Centre (HSCF) Foundation has improved the lives of patients in Manitoba. More than 50,000 generous donors have supported vital initiatives at the province’s largest acute health care centre.
The HSCF asked Manoverboard to build a strong, stable, and sophisticated online communications platform that would take the organization into the next decade. They wanted it to be engaging, flexible, user-friendly, and capable of quickly and easily delivering campaign- and donor-related information.
To be effective, the Foundation needed to align its digital and print communication channels, requiring the redesign of a campaign brochure, social media assets, and templates for electronic and print newsletters, direct mail, and other materials.
Our content strategy informed our core design objective: to create a bold yet thoughtful new site that would feel bright and modern.
Working closely with its communications team, we began by developing a digital content strategy around HSC Foundation’s messaging, campaign requirements, and ongoing news and donor profiles. Updating the Foundation’s existing brand guidelines, we crafted a new visual language to communicate its serious purpose and total commitment to the health and safety of patients. We built a website that features large, beautiful photos of individuals and families the Foundation had supported, as well as images of HSC healthcare workers and historical photographs of the hospital.
The HSC Foundation's campaign brochure features a rolling fold and self-mailing system, allowing donors to easily complete the form and return it via regular mail service. Key facts about the campaign are interspersed with patient stories that reflect Manitoba's diversity and the impact that its physicians and health care workers make every day.
A new suite of print and digital materials complemented the new visual language of the website. With a newly designed system of templates for the most frequently used channels (e-newsletter, direct mail and print newsletter), the Foundation can efficiently communicate with its audiences, sharing patient and donor stories that both inspire and motivate.