Archive for Author: andrew

Why We Went 1 Percent

Why we joined 1% for the Planet, how it works, and which environmental organizations we are supporting as a new business member.

After six years of living with our tried and true and black and blue visual identity, we set out on a path to create a new brand for Manoverboard. Here’s how and here’s why.

We’ve all heard the story of the cobbler’s child who goes without shoes. Or the blacksmith who has a house with only wooden spoons and whose friend, the plumber, has a leaky faucet. At Manoverboard we plan, design, build and launch 8 to 15 client websites per year which doesn’t leave much room for “us time”.

Celebrating Canada 150

In my over twelve years of living here, I have found that the country’s kindness and warmth abounds and that, despite the generally freaking cold geographical climate, its friendliness gets expressed in many different and distinct ways. Mostly it’s in the conversations, populated with a lot of sorries, sureness, and substance.

Sir Tim Berners-Lee, widely credited with inventing the web in 1991, recently received the Turing Award. The prize is basically a Nobel for nerds—and it includes a $1 million in funds courtesy of our friends at Google. The early and sometimes goofy web that Sir Berners-Lee created is now a sophisticated, trusted and (sometimes hostile) reserve of information, ideas, and communities.

Manoverboard celebrated its 15th anniversary in January. While I’m not big on celebrating business-focused events, I am well aware that this is a milestone. I’ve reflected upon this anniversary quite a bit, actually. Staying in business for a single year is hard. Doing it for 15 years somehow seems like defeating the odds.

The year 2016 was a year of forward motion for us at Manoverboard. We made great strides in our work, creating new strategies, sites, and identities for clients that are helping to solve some of the planet’s most challenging issues.

Designers and Despotism

A number of designers have recently posted their thoughts about how we should respond to the potential emergence of autocracy. I put together a few ground rules for protecting ourselves and advancing movements.

The digital information that we ravenously produce and consume seems to be free. According to one source, we are posting 2.5 million images to Instagram every minute. I am no exception; my Twitter consumption has recently peaked for a reason that I will not dispel.

The Sustainable Web

Corporate websites are all but dead. Big, bloated, bloviating and boring, the vast majority of sites are already extinct. Most corporate sites today feature reams of outdated copy, meaningless stock images and cluttered content that either repels visitors or endangers their trust.

As a member organization of 1% for the Planet, Manoverboard gives the equivalent of one percent of all revenues to select nonprofit partners that are benefiting the environment.

Manoverboard is a Certified B Corporation, which means that we meet ongoing, rigorous standards of social and environmental performance, accountability, and transparency.